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BA/BA (Hons) Events Management

UCAS Code: N291 BA/EV

Duration: 3/4 years

  • Introduction
  • Course facts
  • Modules
  • Entry Requirements
  • Careers/Case Studies

To organise an event, no matter what scale, takes a great deal of planning. There are many different factors which need consideration and management. From ‘theming’ a venue to events policy, there’s a lot you have to know, and this course will prepare you with all the information and experience you’ll need to start your career in this exciting and growing field.

The need to celebrate or mark significant events is no new phenomenon. However, recently, the number, scale and complexity of events taking place has increased enormously. Events are organised to promote and market products or to reward and motivate staff, but are also increasingly used to support a range of policy objectives, such as encouraging tourism, regenerating communities and stimulating local economies, as well as arousing civic
pride and celebrating sporting and cultural occasions. With the increasing scale of the events business and the diversity and range of the dimensions of events operations, the industry has required an increasingly professional approach. The professional events manager requires an understanding of planning, management, legal issues, budgeting, staging, marketing, promotions and evaluation, as well as understanding the impact of events on the host communities.

This course provides unique hands-on experiences and professional networking opportunities with luminaries from business and practice. On completion, you will be prepared to lead events and other sporting and cultural organisations. Your studies focus on the nature and characteristics of events and their design and management.

Years One and Two have a strong emphasis on events management, marketing, accounting and human resource management.

You will be able to plan and run a live event in Year Two. Past events have included an award winning fashion show, music nights, charity dinners and sports days. Thousands of pounds have been raised for charities as a result of our student-led events.

Years Three and Four have a strong emphasis on exploring how events relate to national and international strategic issues, such as how cities use events for image development and investment purposes, through event and urban regeneration, such as London 2012 and Glasgow 2014. You will also explore events from the consumer perspective with view to audience development and engagement. You will choose from a range of elective modules which will allow you to explore and further develop your particular interest. If you continue to Honours, you willalso complete a dissertation in an area of your choice. Students have often used their dissertations as vehicles to increase their skills and gain employment.

This course is due for revalidation in July 2017. It is likely that this will result in changes to the modules/ structure. Please check the website for any updates.

You can opt to study for an honours degree over four years or an ordinary degree over three years. You will complete a range of modules, as outlined, each year.

Special Information for EU Applicants

The Scottish Government has confirmed that undergraduate EU students enrolling in the 2017/8 and 2018/9 academic years will be entitled to free tuition fees in Scotland for the duration of their course. Those assessed as eligible will remain so for the duration of their course. You must apply to the Student Awards Agency for Scotland (SAAS) for funding. For guidance on eligibility and funding please visit the SAAS website.

- Opportunities exists for work and volunteering experience at events such as the Commonwealth Games, Edinburgh festivals and other large international events.

- Students use the latest technology for events managers and in computer assisted design and drawing.

- The course attracts renowned visiting professors and guest speakers.

- In Year One, you will spend nine hours per week in a classroom setting and less so in latter years where there is more independent learning and industry-related education through live events and work opportunities.

Placement: During and after Year Two, there are opportunities for work experience in a range of events industry placements.

Year One: Foundations of Marketing/ Business Economics/ Introduction to Events Management / Introduction to Finance and Accounting/ Foundations of Management/ Cultural Management and Events Tourism

Year Two: Human Resource Management/ Business Law/ Events Design and Project Management/ Customer Experience/ Work- Based Learning

Year Three: Exploring Strategy/ New Enterprise Creation/ Consumer Business research Methods/ Recreating the City: Events and regeneration/ Understanding the Event Consumer/ plus an elective choice from:
Contemporary Food and Drink; Value-Driven Marketing; Managing Diversity; or Managing the Non-Profit Organisation

Year Four: Management Insight & Consultancy/ Strategic Directions in the Experience Economy/ Global Events Leadership and Social Justice/ Dissertation .

Scottish Higher: BBBC

A Level: BCC

Irish Leaving Certificate: H2, H3, H3, H3

International Baccalaureate: 28 points

Required Subjects: Maths and Eng at S/ Int2/N5/GCSE

Mature/Access: SWAP Access to Humanities / Arts / Business. We welcome applications from mature students with relevant qualifications and /or experience.

Other: Advanced entry: Year 2 - HNC Events Management or other relevant HNC with B in the graded unit. Scottish Higher: BC at Advanced Higher in relevant subjects plus BB at Higher. A Level: BBB in relevant subjects.
Year 3 - HND Events Management with CB in the graded units.

International: IELTS of 6.0 with no element below 5.5.

You will be able to seek management trainee, junior management or supervisory positions in a range of organisations, such as: festival management; international conference management; large-scale sporting events management; corporate hospitality management; music and entertainment management; fundraising and development; culture, sports and leisure management.

Kristin Lamb, BA (Hons) Events Management

When I was getting to the end of 6th year at high school, I didn’t really know what I wanted to do with my life. Most of my friends were planning on going to university, so I decided to have a look at what courses were on offer. I was keen to stay close to home and QMU seemed a great choice: it had an excellent graduate employment rating and the community feel made it the perfect choice for me. The Events Management course really stood out as it seemed to open many different career options within the events industry.

I found the course very enjoyable. My favourite part was in Year Two where we worked in groups to plan and run our own events. Our group decided to do a 'healthy eating day' for children. Working alongside local fruit and vegetable producers we organised many different stalls which offered a variety of games, quizzes and other activities. Planning this event was great experience and showed me just how much work is involved in even small events.

The lecturers at QMU were so helpful and willing to spend extra time with students. As part of the course we had guest lecturers, one of whom was the owner of Night Train Productions the company responsible for: Party in the Park; the Strictly Come Dancing tour; and various music concerts. It was good to hear stories from these professionals and find out how they became successful in the field of events.

I graduated from the course with a BA in Events Management. I decided not to complete the Honors year as I had already been offered a job at Carberry Tower in East Lothian as a Wedding and Events co-ordinator. This job allowed me to apply skills I had learned in the last three years and cemented my career choice in the events industry.

After a year I moved onto The Scotsman Hotel in Edinburgh as Conference and Events co-ordinator where I have been for the last year and a half. My job involves: creating proposals; conducting tours of the facilities to potential clients; and ensuring enquiries are converted into confirmed business. Once an event has been confirmed I am responsible for all aspects; contracts, deposits, bedroom bookings, menus, final numbers, and the welcome on the day. Two key events which I have organised have been the Scotsman Hotel's very first wedding fayre and Christmas 2011.

My ambition is to work on large scale events such as The Edinburgh Marathon or The Moonwalk. Ultimately, I hope to establish my own events company.

I would recommend QMU to anyone wishing to study in a close, friendly environment. QMU doesn't have tens of thousands of students, so the lecturers always have time to help you out. You are not seen as just a matriculation number on a piece of paper.

for further information, contact:
+44 (0)131 474 0000

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last modified 23/06/2015
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