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BA/BA (Hons) Public Relations, Marketing and Events

UCAS Code: PN25 BA/PrMkt

Duration: 3/4 years

  • Introduction
  • Course facts
  • Modules
  • Entry Requirements
  • Careers/Case Studies


Organisations often take an integrated approach to communication bringing together the disciplines of public relations, marketing and events management to help meet corporate goals. Public relations manages relationships with a range of stakeholder groups including employees, the government, and the media, while marketing focuses on relationships with the customer. Events are organised to help companies or groups campaign on issues, or promote and market products and services.

Our professionally relevant courses are continually adapted to meet the changing needs of students, employers and society. This flexible, accessible and responsive approach ensures that you will benefit from the latest research, technology and industry practices. We focus on equipping our students with the expertise they’ll need to build successful and fulfilling careers. Our teaching is informed by our research activity - QMU PR academics are recognised nationally and internationally for their excellence in research.

This course focuses on the core principles of marketing and PR theory and applies it to practice. You will learn about the role of marketing, events management and PR as central activities within organisations and their role within a consumer driven society.

In Year One key concepts are covered and essential practical skills developed. Modules look at the history of PR , contemporary practice, particularly how PR works with the media, including social media platforms. The dynamics affecting the role of marketing are considered and students focus on the nature and development of the events industry.

Modules in Year Two expand on professional practices in PR and marketing. Students consider how organisations communicate with external stakeholders through the media and internally with employees. We also focus on sports communication to gain an understanding of sports business, media and the role and scope of public relations.

In Year Three, principles of planning are covered from a marketing, PR and events management perspective. Concepts of strategy and persuasion are introduced and research skills are strengthened. Students gain an insight into Fashion marketing and are able to tailor their programme through the selection of an option.

In the fourth year, students are encouraged to work more independently, to develop their critical skills and follow their own area of interest. This happens through working on the dissertation research project, working in industry on placement for one month and choosing options from across the three disciplines.

Structure:
You can opt to study for an Honours degree over four years or an ordinary degree over three years. You will complete a range of modules each year as outlined, and a dissertation in Year Four.


  • QMU is the only Scottish Institution to offer CIPR recognised undergraduate and postgraduate courses and to teach the CIPR Diploma, CIPR Internal Communications Diploma and CIPR Public Affairs Diploma.

  • Senior practitioners in PR, Marketing and Events support the courses through guest lectures, membership of our Industrial Advisory Panel and attendance at our Networking events.

  • QMU PR academics are recognised nationally and internationally for their excellence in research.

  • Each 20 credit module has a notional 200 hours of learning achieved through class contact time in lectures, seminars and workshops, directed learning and independent study. A student usually takes six modules each year. The placement in Year Four requires students to undertake a minimum of 20 days in the work place.

  • 2nd for Marketing (overall satisfaction) in the National Student Survey, in Scotland, and 6th in the UK.


  • Placement: You will complete a four week placement in Year Four.

    Professional Registration: You can register as a student member of the Chartered Institute of Public Relations and a student member of the Public Relations Consultants Association.


    Year One: Introduction to PR/ Media Relations/ Online PR: Platforms and Practices/ Foundations of Marketing/ Introduction to Events Management / Cultural Management and Events Tourism

    Year Two: Media Campaigning/ Employee Communication and Dealing with Change/ Critical Thinking and Rhetoric/ Sports PR, Marketing and Media/ Marketing in Practice/ Marketing Research

    Year Three: Public Relations Theory and Strategy/ Persuasive Communication/ PR Research/ Advertising and Marketing Communication/Fashion Marketing plus option module

    Year Four: Professional Communication placement/ Dissertation/ plus two options from Strategic Marketing Management; Global Events Leadership and Social Justice; PR and Activism; or International PR


    Scottish Higher: BBBB or 260 UCAS Tariff points

    A Level: BCC or 260 UCAS Tariff points

    Irish Leaving Certificate: BBBB or 260 UCAS Tariff points

    International Baccalaureate: 28 points

    Required Subjects: English, Media Studies, Econs or Bus Studs preferred at Higher/ A level or equivalent. Maths and English at S/Int2/N5/GCSE level are preferred.

    Mature/Access: Access to Humanities / Arts / Business or certain Digital Media courses. We welcome applications from mature students with relevant qualifications and /or experience.

    Advanced Entry: Year 2 - Scottish Higher: BC at Advanced Higher in relevant subjects plus BB at Higher. A Level: BBB in relevant subjects.
    Years 2 & 3 - HNC/HND Communication with Media / Advertising and Public Relations / Social Sciences.

    Graduates are prepared for a wide range of career opportunities such as: public relations executives, press information officer, publicity and promotions executives, marketing assistants, and events managers.


    Ewan Sanderson
    BA/BA (Hons) Public Relations and Marketing


    After leaving school, I worked as a graphic technician/ designer for three years which sparked an interest in marketing. I decided to go to West Lothian College and do a HNC in Public Relations and Advertising and came to QMU as a direct entrant into Year Two.

    I am currently in Year Four and I have thoroughly enjoyed the course. There are lots of practical elements like creating marketing and PR campaigns in groups. We have also ran our own mock press conference, which was really hard, but fun to do. I particularly enjoyed a module in Year Two where we worked in groups to create a PR proposal for a local charity raising awareness of underage drinking. This enabled me to gain experience of working with a 'live' client and put the knowledge and skills that I had gained so far into practice. At QMU we have worked with several 'live' clients and after each one I could feel my confidence grow!

    As part of the course, you are required to complete a four week placement in Year Four. I am currently working in the Communications Department/Press Office at Dobbie's Garden World, just outside Edinburgh. In this role I have been writing press releases, creating copy for local newspapers, helping create images for the Dobbie’s website and creating social media messages. I have also helped to arrange the 'point of sale' for the new spring products which will be rolled out to all stores shortly. This experience has been invaluable and I have been able to apply what I have learnt at QMU into the real workplace.

    Through the opportunities for networking that the course provides, I have managed to secure a further placement at Edinburgh Zoo working in their media department for a few weeks. I will help manage the zoo's media coverage as the world continues to await the arrival of a new panda cub. I am very much looking forward to be involved in a story which gets continued global reach.

    I have also set up a placement with Denver Marketing. It will be fantastic to get the experience of working in an agency and I hope to get the opportunity to get involved in many aspects of marketing, including marketing research and product analysis.

    Currently, I am an elected representative of the QMU Students' Union (SU) and have been working as the marketing officer. This post runs for one year and includes representing the student body in the university, helping to organise and promote events, and represent students at student parliament. Previously, and also in the SU, I held the elected post of events officer for two years. I have really enjoyed working in the SU. It has given me confidence in myself and my abilities in the workplace and I would highly recommend anyone to get involved in the SU.

    QMU has provided me with skills, contacts and experience. When I joined QMU I was never quite sure whether I preferred marketing, public relations or media relations. To be honest the list is endless, but using the networking opportunities at QMU I am now able to make an informed decision based on experience.
    I am also currently working on my dissertation. The topic that I have chosen for this is 'How the Print Media is framing the Independence Referendum in Scotland' which is very relevant to us Scots right now and I find it very exciting.

    On the whole this course has been great! I feel the support you get from QMU is just fantastic and there are loads of student services and study methods which are facilitated by the modern campus. The university provides fantastic opportunities for networking, placement experience. To conclude, I would say be bold, brave and cease every opportunity you can.

    for further information, contact:
    Admissions
    +44 (0)131 474 0000
    admissions@qmu.ac.uk

    » how to apply

    »Visit the Media, Communication & Performing Arts webpages.


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    last modified 23/06/2015
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