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Chartered Institute of Public Relations (CIPR) Public Affairs Diploma(CPD)

The Chartered Institute of Public Relations Public Affairs Diploma is for experienced PR practitioners who want to develop their strategic public affairs and management skills with the aim of taking on more senior roles. The course focuses on the process of policy formation and the wider corporate communications and reputational context in which public affairs operates. The qualification is firmly rooted in practice - with senior PA practitioners involved it its development - and is also grounded in the latest academic thinking.

CIPR Public Affairs Diploma students study over a seven month period from September to April , receiving 20 hours of face to face teaching scheduled over four days in 2 blocks. Ongoing contact is maintained via the internet and students have full access to University learning resources on and off campus - the latter through secure remote access software.

Teaching includes lectures, readings, cases study, practical exercises and group discussion involving students from a cross-section of public relations programmes. Students are also supported by internet access to the complete range of University learning resources even when off campus, through continuing contact with the teaching team and through project supervision.

CIPR Public Affairs Diploma graduates receive credits towards an MSc Public Relations at Queen Margaret University (QMU) and towards the CIPR Diploma.

Studying for the CIPR Public Affairs Diploma counts towards the CIPR’s Continuing Professional Development Programme and becoming a CIPR Accredited Practitioner – the hallmark of your commitment to professional development.

QMU is the only Scottish institution to teach the CIPR Public Affairs Diploma. We also offer CIPR accredited undergraduate and postgraduate courses and teach the CIPR Diploma and the CIPR Internal Communications Diploma. These programmes reflect the strength and depth of the teaching team which includes academics with extensive research and publication portfolios and PR practitioners with many years of experience at senior level and in a wide range of organisations.

Entry Requirements:
The CIPR Advanced Certificate in Public Relations OR;
• The CIPR Internal Communication Certificate plus one year's full-time employment in PR* OR;
• A post-graduate professional qualification in a related discipline (e.g. CIM diploma), plus one year's full-time employment (or equivalent part-time employment) in public relations* OR;
• A degree in business/marketing/management/communication studies, plus one year's full-time employment in PR OR;
• Any other UK degree plus two years full time employment in PR* OR;
• NCTJ Diploma plus either five years' journalism experience or three years' full time employment in PR* OR;
• Two years' full-time employment in public relations*, and the CAM Advanced Diploma in Marketing Communication OR;
• LCCIEB 5 3rd Level subjects, including PR, Marketing, Advertising, Principles & Practice of Management, plus two years' experience in PR OR;
• Four years' full-time employment in public relations* and five GCSE passes, one of which must be in English Language.
Please Note: If you are currently studying full time or working whilst studying part time towards another course either within the CIPR or externally your application may not be accepted.
* Eligibility of PR employment will be determined by the qualifications department and will need to be deemed to be of a sufficiently senior level.
If you are unsure about your eligibility, please email the CIPR professional development team

Full-time 7 months

£920 : Awarding body fees £320 (VAT exempt) paid directly to the CIPR and tuition fees
£650 (VAT exempt) paid directly to Queen Margaret University.

Course Details:
On campus teaching comprises a variety of approaches including lectures, workshops, case study, group work and input from senior practitioners and QMU academics. Work is set and contact maintained between teaching blocks through online discussions. CIPR Public Affairs Diploma students learn alongside MSc Public Relations students ensuring that you benefit from sharing experiences and developing a network of colleagues. Assessment is through submission of a 6,000 word research project. Support is offered with research project preparation. Further information is available on the CIPR website at

Modules covered:
The Political Landscape, Trends and Challenges/ Public Affairs in the Context of Reputation Management/Research Project.

Industry- recognised and the only professional public relations qualifications awarded by a Chartered body. CIPR qualifications are recognised as the benchmark for professional practice in public relations by employers in the private and public sector.

for further information, including application process, please contact:
Magda Pieczka
+44 (0)131 474 0000




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last modified 05/11/14 Queen Margaret University, Edinburgh EH21 6UU - Tel: +44 (0)131 474 0000
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