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Chartered Institute of Public Relations Diploma (CPD)

IF YOU WANT TO DEVELOP YOUR CAREER IN PUBLIC RELATIONS (PR), THIS PROFESSIONALLY ACCREDITED COURSE DEVELOPS A STRATEGIC APPROACH TO PR MANAGEMENT AND FOCUSES ON ITS ROLE IN THE ACHIEVEMENT OF BROADER ORGANISATIONAL OBJECTIVES.

Outcomes:
PgDip and eligibility for full membership of the CIPR. Diploma graduates are awarded 60 credits towards QMU's MSc Public Relations.

Duration:
4 x 2 day sessions plus project supervision during May and June

Location/Attendance:
8 days attendance at QMU between September and March. Other teaching is delivered via WebCT.

Delivery:
Face-to-face teaching and some distance leaning.

ILA:
Funding may be available - please visit the ILA website to check.

Fee Waiver:
If you are in receipt of any form of state benefit (including Working Tax credits) and are studying part-time at undergraduate level then you may be eligible for a
Fee Waiver .

Professional Registration:
You can apply for full membership with the CIPR.

Course Details:
QMU is one of three institutions in the UK originally selected by the Chartered Institute of Public Relations (CIPR) to teach the CIPR Diploma and remains the only Scottish centre. This course provides PR practitioners with the knowledge and understanding of theory and practice to develop as effective and efficient professionals. You will appreciate the practice of public relations as a strategic management function and will develop planning expertise as well as being encouraged to analyse existing practice from a critical perspective. You will benefit from sharing experiences and developing a professional network of colleagues in similar situations. The CIPR developed this Diploma to raise professional standards and offer PR practitioners a platform for continuous professional development. You will be enrolled as a student member of the CIPR and are eligible for full membership on graduation, depending on professional experience. Practitioners from a wide range of backgrounds study the Diploma. Some are recent graduates, having only worked in the industry for a short time, whilst others have many years' professional experience and want to refresh their thinking.

Core modules:
- PR theory and practice (professional knowledge)
- PR planning and management (vocational skills)
- Personal skills and development (reflective practice)

Teaching involves lectures, workshops, case study, group work and input from senior practitioners and QMU academies. Your performance will be assessed through a combination of examinations, reports and projects

Structure:
This course is taught in blocks and you will only be required to attend the university for four, two day sessions and one single ‘project’ day between September and March. This 'block' learning is very convenient for those in full-time employment as the classes take place on Fridays and Saturdays. Individual supervision of reflective practice projects continues through May and June. Further information is available on the CIPR website at www.cipr.co.uk

Typical Entry:
A postgraduate professional qualification in a related discipline (e.g. CIM Diploma), PLUS one year's relevant full-time employment (or equivalent part-time employment) in public relations

OR

- Degree in business/marketing/ management/communication
studies, PLUS one year's relevant full-time employment in public relations

OR

- any other UK degree PLUS two years' relevant full-time employment in public relations

OR

- any other UK degree PLUS NCTJ together with two years’ relevant full-time employment in public relations

OR

- NCTJ only PLUS either five years’ journalistic experience or three years’ relevant full-time employment in public relations

OR

- two years' relevant full-time employment in public relations, and the CAM Advanced Diploma in Marketing Communication

OR

- the CIPR Advanced Certificate in public relations

OR

- LCCIEB 5 3rd Level subjects, including PR, Marketing, Advertising, Principles & Practice of Management, PLUS two years' experience in public relations

OR

- four years' relevant full-time employment in public relations and five GCSE passes, one of which must be in English Language. Plus, those whose first language is not English must be able to demonstrate proficiency in the language -spoken and written - to an International Language Testing System (IELTS) band score of 7.0 or above or equivalent. If you are unsure whether or not you meet the entry criteria please email: qualifications@cipr.co.uk for further advice.

Careers:
The CIPR Diploma is recognised as the benchmark for professional practice in public relations by employers in the private and public sectors. It helps participants to develop or diversify their careers by fostering a strategic approach to managing public relations, as well as extending knowledge of areas such as internal communications, corporate culture and research.

Subject Homepage:
Visit the Media, Communication and Performing Arts homepage

for further information, including application process, please contact:
Michelle Terrell or Admissions
+44 (0)131 474 0000

mterrell@qmu.ac.uk or admissions@qmu.ac.uk



 

 

 

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