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Qualifications:
Diplom-Ingenieur (BSc (Hons)) Food Technology, Universität Hohenheim, Germany
PhD Food Science, University of Reading
Memberships:
Fellow of the Institute of Food Science and Technology (UK) (FIFST)
Personal Profile:
My research focuses primarily on consumer choice and consumer policy (consumer voice and representation). I am particularly interested in food value chains and the way in which these reflect types of consumer value. I also research consumer behaviour in wider cultural settings, whether national or lifestyle-related. My research interests are reflected in my teaching, with current modules in Consumer Behaviour, Cultures of Consumption, Food Marketing and Business Excellence. The public policy Sustainability agenda features particularly highly in my current research, with active projects on ethical/green consumption and on the distinctiveness of local food systems.
Recent Publications:
Books:
Schröder, M.J.A (2003)
Food Quality and Consumer Value
Springer Verlag Berlin Heidelberg New York, 330 pages, ISBN 3-540-43914-5
Schröder, M.J.A. (1983)
Aspects of sensory quality in milk and unfermented milk products.
In Williams, A.A. and Atkin, R.K. (eds). Sensory Quality in Foods and Beverages . Pp. 401-411 Ellis Horwood Chichester, ISBN 401-411, 0-85312-480-9
Recent journal publications:
McEachern M.G., Schröder, M.J.A., Willock J., Whitelock J. and Mason R. (2007) Exploring ethical brand extensions and consumer buying behaviour: The RSPCA and the "Freedom Food" brand. Journal of Product & Brand Management, 16 /3, 168-177.
Marshall S., Bower, J. and Schröder M.J.A. (2007) Consumer understanding of UK salt intake advice. British Food Journa 109/3, 233-245
Schröder, M.J.A. and McKinnon, S. ( 2007)
Learning good judgement: young Europeans' perceptions of key consumer skills. International Journal of Consumer Studies. Special Issue: Ethnic Minorities - Diversity in Consumers and Business 31 /2, 152-159
McKinnon, S. and Schröder, M.J.A. (2006)
Young Europeans abroad in Scotland: an exploration of how attitudes to consumer credit reflect dimensions of culture. International Journal of Consumer Studies , 30/4, 360-368,
Schröder, M.J.A. and McEachern, M.G. (2005)
Fast foods and ethical consumer value: A focus on McDonald's and KFC. British Food Journal , 107/4, 212-224
Schröder, M.J.A. and McEachern, M.G. (2004)
Consumer value conflicts surrounding ethical food purchase decisions: a focus on animal welfare. International Journal of Consumer Studies , 28/2, 168-177
Schröder, M.J.A. (2004)
Taste, Senses and Sensibility . Efficient Consumer Response Journal 4/2: 51-58
Stuart , S.A. , Schröder, M.J.A. , Hughes, A.H. and Bower, J. (2004)
Dimensional analysis of schoolchildren's food label comprehension: a pilot study. International Journal of Consumer Studies , 28(1), 135-146
McEachern, M.G. and Schröder, M.J.A. (2004)
Integrating the voice of the consumer within the value chain: A Focus on value-based labelling communications in the fresh meat sector. Journal of Consumer Marketing , 21/7, 497-509, www.emeraldinsight.com/0736-3761.htm
Bower, J. , Davidson, A. and Schröder, M. J.A (2003)
The importance of origin as a quality attribute for beef: results from a Scottish consumer survey. International Journal of Consumer Studies , 27/2, 91-98
Schröder, M.J.A. and McEachern, M.G. (2002)
ISO 9001 as an audit frame for integrated quality management in meat supply chains: the example of Scottish beef. Journal of Managerial Auditing , 17 (1/2), 79-85
McEachern, M.G. and Schröder, M. J.A . (2002)
The Role of Livestock Production Ethics in Consumer Values towards Meat. Journal of Agricultural and Environmental Ethics , 15, 221-237
Schröder, M. J.A (2001)
The Food Standards Agency in Scotland: the consumer's viewpoint. Food Science and Technology Today , 15/1, 54-58
Baxter, I.A., Schröder, M.J.A. and Bower, J. (2000)
Children's perception of and preference for vegetables in the West of Scotland: the role of demographic factors. Journal of Sensory Studies , 15, 361-381
Baxter, I.A., Schröder, M.J.A. and Bower, J. (1999)
The influence of socio-economic background on perceptions of vegetables among Scottish primary School children . Food Quality and Preference , 10, 261-272
Jack, F. R., Piacentini, M.G. and Schröder, M.J.A. (1998)
Perception and role of fruit in the workday diets of Scottish lorry drivers. Appetite , 30, 139-149
Baxter, I.A. and Jack, F. R. and Schröder, M.J.A. (1998)
The use of repertory grid method to elicit perceptual data from primary school children. Food Quality and Preference , 9(1 & 2), 73-80
Jack, F. R., O'Neill, J.O., Piacentini, M.G. and Schröder, M.J.A. (1997)
Perception of fruit as a snack: a comparison with manufactured snack foods. Food Quality and Preference , 8(3), 175-182
Baxter, I.A. and Schröder, M.J.A. (1997)
Vegetable consumption among Scottish children: a review of the determinants and proposed strategies to overcome low consumption. British Food Journal , 99(10), 380-387
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