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Qualifications:
BA (hons) Marketing
Memberships:
C.I.M
I.L.T
Personal Profile:
Teaching on Undergraduate and Postgraduate degree programmes: subjects include marketing, advertising and consumer behaviour.
Research Interests concern economic socialisation and children's interaction with marketing and advertising.
Recent Publications:
Preston C, (2006), Elaboration Likelihood and Non-Child Targeted Advertising, Conference Paper, International conference on Child and Teen Consumption, Copenhagen Business School.
Preston C, (2006), Children's Understanding of Adult Orientated Advertising, The Marketing Review , Spring Edition, 73-84
Preston C, (2005), Advertising to Children and Social Responsibility, Young Consumers, Quarter 3, 61-67
Preston C, (2005), Children's Understanding of Adult Orientated Advertising, Conference Paper, Academy of Marketing Conference, Dublin Ireland
Preston C, (2004), Children's Advertising: The Ethics of Economic Socialisation , International Journal of Consumer Studies, Volume 28, 4, 364-370
Preston C, (2004), Ethics and Advertising to Children, Conference Paper, The Academy of Marketing 'Marketing Virtue' Conference, Cheltenham, England
Preston C, (2001), Internet Marketing and Consumer Motivation to Consume, Conference Paper, International Conference on Research in the Distributive Trades, Tilburg, Netherlands.
Preston C, (2000), The Problem with Micro-marketing, Journal of Advertising Research, Volume 40, 4, 55-58
Preston C, (2000), Are Children Seeing Through ITC Advertising Regulations? International Journal of Advertising, Volume 19, 1, 117-136
Preston C, (1999), The Unintended Effects of Advertising on Children, International Journal of Advertising, Volume 18, 3, 363-376 |
