| |
Qualifications:
BA (hons) Marketing; M Phil
Memberships:
C.I.M
I.L.T
Personal Profile:
Teaching on Undergraduate and Postgraduate degree programmes: subjects include marketing, advertising and consumer behaviour.
Research interests concern economic socialisation and children's interaction with marketing and advertising.
Research planned into event marketing and green washing.
Recent Publications:
Research Publications:
2011, Event Marketing, Book accepted for publication, John Wiley and Sons Inc, New York.
2010, Parental Influence upon Children’s Food Consumption, The Issue of Category, Publication in International Journal of Consumer Studies, volume 34, 2.
2009, The Sub-Targeting of Children within Ostensibly Adult Orientated Advertising, double blind peer reviewed international conference paper, Conference of the European Advertising Academy, Klagenfurt, Austria.
2009, Parental Influence upon Children’s Food Consumption: The Issue of Category, double blind peer reviewed international conference paper, Consumer09 Conference, Queen Margaret University, Edinburgh.
2008, Children’s Reflection on the Regulation of Food Advertising in the UK, double blind peer reviewed International conference paper, Conference of the European Advertising Academy, Antwerp University.
2006, Elaboration Likelihood and Non-Child Targeted Advertising, double peer reviewed international conference paper, Child and Teen Consumption, Copenhagen Business School.
2006, Children’s Understanding of Adult Orientated Advertising, Publication in The Marketing Review, Spring Edition, Invited Contributor.
2005, Advertising to Children and Social Responsibility, Publication in Young Consumers, Quarter 3.
2005, Children’s Understanding of Adult Orientated Advertising, double blind peer-reviewed international conference paper presented at the Academy of Marketing Conference, Dublin Ireland.
2004, Children’s Advertising: The Ethics of Economic Socialisation, Publication in International Journal of Consumer Studies, Volume 28, 4.
2004, Ethics and Advertising to Children, double blind peer-reviewed international conference paper presented at The Academy of Marketing ‘Marketing Virtue’ Conference, Cheltenham, England.
2001, Internet Marketing and Consumer Motivation to Consume, double blind peer-reviewed international conference paper presented to the 11th International Conference on Research in the Distributive Trades, Tilburg, Netherlands.
2000, The Problem with Micro-marketing Publication in Journal of Advertising Research, Volume 40, 4.
2000, Are Children Seeing Through ITC Advertising Regulations
Publication in International Journal of Advertising, Volume 19, 1.
Other Publications:
Preston C, (2010), Parental Influence upon Children’s Food Consumption, The Issue of Category, Publication in International Journal of Consumer Studies, volume 34, 2.
Preston C, (2009), The Sub-Targeting of Children within Ostensibly Adult Orientated Advertising, double blind peer reviewed international conference paper, Conference of the European Advertising Academy, Klagenfurt, Austria.
Preston C, (2009), Parental Influence upon Children’s Food Consumption: The Issue of Category, double blind peer reviewed international conference paper, Consumer09 Conference, Queen Margaret University, Edinburgh.
Preston C, (2008), Children’s Reflection on the Regulation of Food Advertising in the UK, double blind peer reviewed International conference paper, Conference of the European Advertising Academy, Antwerp University.
Preston C, (2006), Elaboration Likelihood and Non-Child Targete Advertising, Conference Paper, International conference on Child and Teen Consumption, Copenhagen Business School.
Preston C, (2006), Children's Understanding of Adult Orientated Advertising, The Marketing Review , Spring Edition, 73-84.
Preston C, (2005), Advertising to Children and Social Responsibility, Young Consumers, Quarter 3, 61-67.
Preston C, (2005), Children's Understanding of Adult Orientated Advertising, Conference Paper, Academy of Marketing Conference, Dublin Ireland.
Preston C, (2004), Children's Advertising: The Ethics of Economic Socialisation , International Journal of Consumer Studies, Volume 28, 4, 364-370.
Preston C, (2004), Ethics and Advertising to Children, Conference Paper, The Academy of Marketing 'Marketing Virtue' Conference, Cheltenham, England.
Preston C, (2001), Internet Marketing and Consumer Motivation to Consume, Conference Paper, International Conference on Research in the Distributive Trades, Tilburg, Netherlands.
Preston C, (2000), The Problem with Micro-marketing, Journal of Advertising Research, Volume 40, 4, 55-58.
Preston C, (2000), Are Children Seeing Through ITC Advertising Regulations? International Journal of Advertising, Volume 19, 1, 117-136.
Preston C, (1999), The Unintended Effects of Advertising on Children, International Journal of Advertising, Volume 18, 3, 363-376. |
